SteadyShares vs Morningstar
Morningstar invented the economic moat rating and has decades of analyst credibility. We are not going to pretend otherwise.
Morningstar has human analysts, a long record and genuine institutional authority. We are free, transparent about method, and considerably more current.
Where Morningstar is better
The five sources of durable competitive advantage that we teach, and that our moat score is built on, came from their research. Credit where it is due.
Real coverage with accountability attached, and decades of it. An algorithm cannot read a management team, and ours certainly cannot.
Advisers and funds have relied on their ratings for decades. We are days old.
Where we are better
Their premium research is a paid subscription. Ours is not.
A moat rating of 'wide' is a judgement. Ours is a score with the returns on capital that produced it printed beside it, so you can disagree with the specific input rather than the conclusion.
We analyse the 13F and political disclosure data ourselves and publish it with the limitations attached, updated from the database rather than from a PDF.
If you want human analyst judgement from a trusted institution and will pay for it, they are excellent.
If you want the same framework applied transparently, free, with the workings shown.
See the difference in thirty seconds
Open any of our 30 screens. Every one prints the exact criteria it used, and the circumstances in which it is wrong. Free, no account.
See the screensWe have tried to describe Morningstar fairly and to concede the points where it genuinely beats us. If we have got something wrong or out of date, tell us and we will correct it. Nothing here is financial advice.
