Glossary
Balance sheet

Goodwill

The premium a company paid over the fair value of what it bought.

If a company pays £1bn for a business whose identifiable net assets are worth £600m, the remaining £400m is booked as goodwill. It represents brand, relationships, staff, and, frequently, overpayment.

Goodwill is not depreciated. It sits on the balance sheet until the company admits the acquisition was worth less than it paid, at which point it is impaired in one brutal, headline-grabbing charge.

Figure

How the three statements lock together

Income statementWhat it earnedCash flowWhat it collectedBalance sheetWhat it owns and owesFree cash flowWhat is left for youcapex

Profit flows from the income statement into the balance sheet as retained earnings, and the cash flow statement reconciles what was earned with what actually arrived.

Why it matters

A balance sheet dominated by goodwill is a record of expensive shopping, and a latent risk to the equity.

The mistake everyone makes

Treating goodwill as a real asset. You cannot sell it, and it may evaporate in a single announcement.

Related terms

See Goodwill on a real company

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