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Tutorial: read an income statement

The one thing to remember

Read it top to bottom once, then read the gaps between the lines. The gaps are where the business lives.

What you will be able to do

Understand what a company sold, what it cost, and what was left.

Figure

How read an income statement works, in one picture

1Revenue: what was sold2Gross profit: what it cost to make3Operating profit: what it cost to run4Net income: what was left

The same argument as the text, as a chain. Each step is what makes the next one possible.

Figure

How the three statements lock together

Income statementWhat it earnedCash flowWhat it collectedBalance sheetWhat it owns and owesFree cash flowWhat is left for youcapex

Profit flows from the income statement into the balance sheet as retained earnings, and the cash flow statement reconciles what was earned with what actually arrived.

  1. 1

    Revenue: what was sold

    The top line. It is the least manipulable number on the statement and the least interesting, because revenue without profit is just expensive activity. Check whether it is growing, and whether that growth is slowing.

  2. 2

    Gross profit: what it cost to make

    Revenue minus the direct cost of the goods. What is left, as a percentage, is the purest measure of pricing power in the accounts. Software runs at 80%, groceries at 25%, so only ever compare it against the same industry.

  3. 3

    Operating profit: what it cost to run

    Now take off salaries, marketing, research and rent. This is the profit from actually being this business, before the accidents of how it is financed and where it pays tax. It is the fairest line for comparing two rivals.

  4. 4

    Net income: what was left

    After interest, tax, and anything management decided to call exceptional. Every judgement call in the accounts eventually lands here, which is why it is the most quoted number and the most vulnerable one.

    Then divide by the share count to get EPS, and use the diluted figure. Basic EPS flatters any company that pays its staff in stock, which is most of technology.

    If a company reports 'adjusted' profit every single year, the adjustments are not exceptional. They are the business.

Try it
What a P/E is actually sayingInteractive
P/E ratio
20.0
Years of earnings you pay
20 yrs
Payback allowing for growth
12 yrs

Ordinary. The market expects steady, unremarkable growth.

The P/E is years of today's earnings you are paying. Growth shortens the payback, which is why fast growers deserve higher multiples.
You have got it when

You can point at the line where a company stops looking good, if it does.

Go and do it in SteadyShares

Read next

The bottom line

Read it top to bottom once, then read the gaps between the lines. The gaps are where the business lives.

See dividend payers that can afford it

We screen for yield AND the balance sheet behind it, because the biggest yields belong to the companies least able to pay them.