All ideas
20 companies matchData as of Aug 13, 2026, free, no account

Quality at a fair price

Good businesses, not cheap ones. A wide moat and a strong rating, at a multiple that has not run away.

This is a screen, a live list of everything that passes the test in the sidebar. For six specific names argued case by case, with the risk stated in the same breath, see the dashboard AI Picks.

Figure

Moat score across the top 12 matches

GOOGL84.0ULVR.L83.0BRK.B78.0KO81.0JNJ76.0DGE.L80.0PEP79.0UNH73.0NPN.JO74.0MRK75.0SHP.JO74.0FSR.JO72.0Longer bar is better

Look at the spread, not the ranking. If the bars are all the same length, the screen is arbitrary: one point of moat score separates a company that made the list from one that did not, and the cut is doing more work than the data supports. A long tail means the top few are genuinely exceptional and the rest merely qualified.

Figure

What this screen is really buying

Consumer
6
Financials
6
Healthcare
4
Technology
2
Communications
1
Industrials
1

The matches are spread across sectors, which means the screen is selecting on the characteristic it claims to and not accidentally on an industry.

CompanyPriceRating
GOOGL
Alphabet Inc.
$178.9076
ULVR.L
Unilever
£46.0069
BRK.B
Berkshire Hathaway
$444.1072
KO
Coca-Cola Co.
$63.2067
JNJ
Johnson & Johnson
$146.2070
DGE.L
Diageo
£24.1066
PEP
PepsiCo Inc.
$145.0066
UNH
UnitedHealth Group
$492.1071
NPN.JO
Naspers
R4,310.0068
MRK
Merck & Co.
$82.0066
SHP.JO
Shoprite Holdings
R296.0067
FSR.JO
FirstRand
R78.4068
JPM
JPMorgan Chase
$198.7069
GSK.L
GSK plc
£14.6068
QCOM
Qualcomm Inc.
$165.0066
BATS.L
British American Tobacco
£31.2066
CAT
Caterpillar Inc.
$337.6068
SBK.JO
Standard Bank Group
R236.0067
DSY.JO
Discovery Ltd
R186.0065
HSBA.L
HSBC Holdings
£7.1066

Educational information, not financial advice, and not a recommendation to buy anything. A screen is a place to start reading, never a place to stop.