Clorox Co. (CLX)
Consumer · NYSE · US
Price as at 30 Sept 2026, 17:06 UTC. Quotes are delayed.
Fundamentals
Valuation and ratings
Clorox Co. trades at $81.74, close to the $77.18 our fair value estimate puts on the business. On this measure the market and the model broadly agree, so the interesting question is which of them is wrong.
Our moat model scores it 53 out of 100, which is a moat, but not a deep one. A moat is a structural reason competitors cannot take the profits away, and it matters more to a long holding period than any single quarter's numbers do.
It changes hands at 15.7 times earnings. Be careful reading that in isolation: for a cyclical business a low P/E arrives at the top of the cycle, when profits are peaking and about to fall, which is exactly when the shares look cheapest and are not.
CLX dividend history
Dividends per share by year
| Year | Total per share | Payments |
|---|---|---|
| 2026 (year to date) | $1.25 | 1 |
| 2025 | $2.44 | 2 |
| 2024 | $4.84 | 4 |
| 2023 | $4.76 | 4 |
| 2022 | $4.68 | 4 |
| 2021 | $4.54 | 4 |
| 2020 | $4.34 | 4 |
| 2019 | $4.04 | 4 |
| 2018 | $3.72 | 4 |
| 2017 | $3.28 | 4 |
| 2016 | $3.14 | 4 |
Split-adjusted amounts in the listing currency, grouped by the calendar year of the ex-dividend date, from the filed record. Growth and streak figures compare complete years only.
CLX earnings and analyst estimates
Recommendation mix, 19 published ratings
Estimates are the published analyst consensus and move often. An earnings date is scheduled, not certain, and a share tends to reprice most violently on the day itself.
About Clorox Co.
The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The company home care cleaning and disinfecting products and laundry additives, skin sanitization and cleaning products, professional cleaning and disinfecting products, and professional food service products under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Formula 409, Purell, GOJO, CloroxPro, Clorox Healthcare, Hidden Valley, Poett, Clorinda, and Chux brands. It also provides bags and wraps, cat litter, and grilling products under the Glad, Fresh Step, Scoop Away, Kingsford, and Ever Clean brands; and dressings, dips, seasonings, sauces, water-filtration products, and natural personal care products under the Brita and Burt's Bees brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; distributors; and other retail outlets through direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.
Company profile, industry and headcount are as reported by our data provider and can lag a company's own filings by a reporting period. The annual report is the authority.
CLX passes 2 of our 30 screens today
Each screen prints the exact criteria it used, and the circumstances in which it is wrong.
Super investor ownership
17 of the funds we track reported a position in their latest SEC 13F filing. Largest first:
- Israel Englander, MILLENNIUM MANAGEMENT LLC$197.85M · 0.1% of book
- Ken Griffin, CITADEL ADVISORS LLC$168.46M · 0.0% of book
- Cliff Asness, AQR CAPITAL MANAGEMENT LLC$29.38M · 0.0% of book
- Terry Smith, Fundsmith LLP$25.89M · 0.2% of book
- Paul Tudor Jones, TUDOR INVESTMENT CORP ET AL$12.61M · 0.0% of book
A word of warning on reading these figures: a 13F reports the market value of a holding, so a fund that traded nothing at all still appears to have sold when the price fell. We found 102 companies where the standard reading gives the opposite answer. Only the share count is honest.
Politician trades in CLX
We hold 14 disclosed trades in CLX by members of Congress and executive-branch officials. The latest 5:
- Gilbert Cisneros · HouseSell · $1,001 - $15,000 · traded 15 May 2026 · disclosed 8 Jun 2026
- Gilbert Cisneros · HouseBuy · $1,001 - $15,000 · traded 19 Dec 2025 · disclosed 12 Jan 2026
- Gilbert Cisneros · HouseSell · $1,001 - $15,000 · traded 12 Nov 2025 · disclosed 15 Dec 2025
- Carol Devine Miller · HouseSell · $15,001 - $50,000 · traded 14 Dec 2021 · disclosed 14 Jan 2022
- Carol Devine Miller · HouseBuy · $15,001 - $50,000 · traded 4 Mar 2021 · disclosed 2 Sept 2022
A disclosure reports a value band, not an amount, and is due up to 45 days after the trade; some arrive later. Every filer we track, each with their own page, is on the Congress trading tracker.
CLX peers
The largest companies in the same industry, then in the same sector.
- AMZN Amazon.com, Inc.
- TSLA Tesla, Inc.
- WMT Walmart Inc.
- COST Costco Wholesale Corporation
- KO The Coca-Cola Company
- PG The Procter & Gamble Company
- HM-B.ST H&M
- HD The Home Depot, Inc.
Every consumer company we cover is on the Consumer hub.
Common questions
Is Clorox Co. (CLX) undervalued?
Against our fair value estimate of $77.18, CLX at $81.74 is 6% above fair value. That is one model's answer, not a recommendation. It is built from normalized earning power with growth capped deliberately low, which understates companies whose value is mostly future growth.
Which funds own CLX?
17 of the institutions we track reported a position in CLX in their most recent SEC 13F filing. A 13F is filed up to 45 days after quarter end, so it tells you what a fund held then, not what it holds now.
What is CLX's P/E ratio?
CLX trades at 15.7 times earnings. A low P/E is not automatically cheap: on a cyclical company it is usually a warning that earnings are at a peak.
Does Clorox Co. (CLX) pay a dividend?
Yes. Clorox Co. yields 5.14% at the current share price. It has paid $1.25 per share over the trailing twelve months. It has paid a dividend in each of the last 43 complete calendar years. A dividend is declared by the board and can be cut at any time; a yield is a fact about the current price, not a promise.
Where does SteadyShares get its CLX data?
Fundamentals for CLX come from company filings and exchange data, as listed on NYSE; institutional ownership comes from SEC 13F filings. The share price shown was last refreshed on 30 Sept 2026, 17:06 UTC and is delayed. Metrics we do not hold are left out of the page rather than estimated.
The full research page for CLX, with financial statements, ownership detail, peer comparison and alerts, is free inside the app.
Data from company filings, exchange quotes and SEC EDGAR 13F disclosures. Quotes are delayed. Metrics we do not have are left out rather than estimated. Educational information, not financial advice.