Lamar Advertising Company (LAMR)

Real Estate · NMS · US

USD162.38+7.54% today

Fundamentals

Market capUSD15.95B
P/E ratio29.0
Dividend yield4.07%
Revenue growth (YoY)+4.4%
Profit margin24.0%
Return on equity55.2%
52-week rangeUSD113.66 to USD163.01
Next earnings2026-08-06

Valuation and ratings

DCF fair valueUSD62.89
Upside to fair value-61.3%
Analyst target (mean)USD158.60
Analyst rangeUSD150.00 to USD170.00
Analysts covering5
Consensus viewhold
Moat score73/100
Overall rating40/100, Reduce

Lamar Advertising Company trades at USD162.38, which is 61% above the USD62.89 our discounted cash flow model puts on the business. On that measure it screens as expensive, which is not the same as saying it will fall.

Our moat model scores it 73 out of 100, which is a wide moat. A moat is a structural reason competitors cannot take the profits away, and it matters more to a long holding period than any single quarter's numbers do.

It changes hands at 29.0 times earnings. Be careful reading that in isolation: for a cyclical business a low P/E arrives at the top of the cycle, when profits are peaking and about to fall, which is exactly when the shares look cheapest and are not.

About Lamar Advertising Company

Lamar Advertising Company is one of the largest outdoor advertising companies in North America, with over 362,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboards, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 5,400 displays. Lamar Advertising Company was founded and incorporated in 1902 in Delaware and is based in Baton Rouge, United States.

Industry: REIT - SpecialtyEmployees: 3,500HQ: United States

LAMR passes 2 of our 30 screens today

Each screen prints the exact criteria it used, and the circumstances in which it is wrong.

Smart money ownership

15 of the funds we track reported a position in their latest SEC 13F filing. Largest first:

A word of warning on reading these figures: a 13F reports the market value of a holding, so a fund that traded nothing at all still appears to have sold when the price fell. We found 102 companies where the standard reading gives the opposite answer. Only the share count is honest.

Common questions

Is Lamar Advertising Company (LAMR) undervalued?

Against our discounted cash flow estimate of USD62.89, LAMR at USD162.38 is 61% above fair value. That is one model's answer, not a recommendation, and most of a DCF's output sits in a terminal value nobody can forecast.

Which funds own LAMR?

15 of the institutions we track reported a position in LAMR in their most recent SEC 13F filing. A 13F is filed up to 45 days after quarter end, so it tells you what a fund held then, not what it holds now.

What is LAMR's P/E ratio?

LAMR trades at 29.0 times earnings. A low P/E is not automatically cheap: on a cyclical company it is usually a warning that earnings are at a peak.

The full research page for LAMR, with financial statements, ownership detail, peer comparison and alerts, is free inside the app.

Data from company filings, exchange quotes and SEC EDGAR 13F disclosures. Quotes are delayed. Metrics we do not have are left out rather than estimated. Educational information, not financial advice.