Playboy, Inc. (PLBY)
NasdaqGM
Fundamentals
Valuation and ratings
Playboy, Inc. trades at USD1.25. We do not hold enough of the inputs to run a discounted cash flow on this company, so we publish no fair value for it rather than a number we would not defend.
About Playboy, Inc.
Playboy, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. The company operates through two segments: Direct-to-Consumer and Licensing. It offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; apparel and accessories products; and beauty and grooming products, such as skincare, haircare, bath and body, cosmetics, and fragrance. The company also owns and operates digital commerce retail platforms, such as playboy.com under license agreements; Honey Birdette retail stores; and collaborates with nightlife, hospitality, digital casino, and online gaming industries. In addition, it licenses Playboy name, Rabbit Head Design, and other trademarks and related properties; and programming content to cable television operators and direct-to-home satellite television operators. Further, the company business covers the subscription sale of playboyplus.com and playboy.tv, which are online content platforms. It offers its products under its flagship brand Playboy. The company was formerly known as PLBY Group, Inc. and changed its name to Playboy, Inc. in June 2025. Playboy, Inc. is headquartered in Los Angeles, California.
Super investor ownership
5 of the funds we track reported a position in their latest SEC 13F filing. Largest first:
- Marshall Wace, MARSHALL WACE, LLP$2.76M · 0.0% of book
- Israel Englander, MILLENNIUM MANAGEMENT LLC$1.70M · 0.0% of book
- Two Sigma, TWO SIGMA INVESTMENTS, LP$682.1K · 0.0% of book
- Renaissance Technologies, RENAISSANCE TECHNOLOGIES LLC$646.5K · 0.0% of book
- Steve Cohen, Point72 Asset Management, L.P.$194.5K · 0.0% of book
A word of warning on reading these figures: a 13F reports the market value of a holding, so a fund that traded nothing at all still appears to have sold when the price fell. We found 102 companies where the standard reading gives the opposite answer. Only the share count is honest.
Common questions
Which funds own PLBY?
5 of the institutions we track reported a position in PLBY in their most recent SEC 13F filing. A 13F is filed up to 45 days after quarter end, so it tells you what a fund held then, not what it holds now.
The full research page for PLBY, with financial statements, ownership detail, peer comparison and alerts, is free inside the app.
Data from company filings, exchange quotes and SEC EDGAR 13F disclosures. Quotes are delayed. Metrics we do not have are left out rather than estimated. Educational information, not financial advice.