36Kr Holdings Inc. (KRKR)
Communications · NCM
Price as at 1 Oct 2026, 15:19 UTC. Quotes are delayed.
Fundamentals
Valuation and ratings
36Kr Holdings Inc. trades at $2.94, which is 109% below the $6.15 our fair value estimate puts on the business. On that measure alone it screens as undervalued, though a valuation model is an argument rather than a measurement, and the market is frequently right about why something is cheap.
Our moat model scores it 46 out of 100, which is a moat, but not a deep one. A moat is a structural reason competitors cannot take the profits away, and it matters more to a long holding period than any single quarter's numbers do.
It changes hands at 69.9 times earnings. Be careful reading that in isolation: for a cyclical business a low P/E arrives at the top of the cycle, when profits are peaking and about to fall, which is exactly when the shares look cheapest and are not.
About 36Kr Holdings Inc.
36Kr Holdings Inc. provides content and business services in the People's Republic of China. It generates and distributes various content, including reports on companies and industries, market updates, editorials, and commentaries, as well as original video and audio content for technology, consumer, retail, healthcare, media and entertainment, and enterprise services industries. The company also provides online advertising services; enterprise value-added services, such as integrated marketing services, online/offline events, consulting services, and advertisement agent services; and subscription services to institutional investors. It distributes its content through self-operated and major third-party platforms. 36Kr Holdings Inc. was founded in 2010 and is headquartered in Beijing, the People's Republic of China.
Company profile, industry and headcount are as reported by our data provider and can lag a company's own filings by a reporting period. The annual report is the authority.
KRKR passes 1 of our 30 screens today
Each screen prints the exact criteria it used, and the circumstances in which it is wrong.
KRKR peers
The largest companies in the same industry (Advertising Agencies), then in the same sector.
- OMC Omnicom Group Inc.
- MGNI Magnite, Inc.
- CCO Clear Channel Outdoor Holdings, Inc.
- QNST QuinStreet, Inc.
- NEXN Nexxen International Ltd.
- DFSLY Defeng Solife Holdings Limited
- WIMI WiMi Hologram Cloud Inc.
- XONI Xtreme One Entertainment, Inc.
Every communications company we cover is on the Communications hub.
Common questions
Is 36Kr Holdings Inc. (KRKR) undervalued?
Against our fair value estimate of $6.15, KRKR at $2.94 is 109% below fair value. That is one model's answer, not a recommendation. It is built from normalized earning power with growth capped deliberately low, which understates companies whose value is mostly future growth.
What is KRKR's P/E ratio?
KRKR trades at 69.9 times earnings. A low P/E is not automatically cheap: on a cyclical company it is usually a warning that earnings are at a peak.
Where does SteadyShares get its KRKR data?
Fundamentals for KRKR come from company filings and exchange data, as listed on NCM; institutional ownership comes from SEC 13F filings. The share price shown was last refreshed on 1 Oct 2026, 15:19 UTC and is delayed. Our data quality score for this company is 92/100, which is the share of the inputs behind our scores that were actually available rather than assumed. Metrics we do not hold are left out of the page rather than estimated.
The full research page for KRKR, with financial statements, ownership detail, peer comparison and alerts, is free inside the app.
Data from company filings, exchange quotes and SEC EDGAR 13F disclosures. Quotes are delayed. Metrics we do not have are left out rather than estimated. Educational information, not financial advice.