Luvu Brands, Inc. (LUVU)
Consumer · OQB
Price as at 1 Oct 2026, 10:11 UTC. Quotes are delayed.
Fundamentals
Valuation and ratings
Luvu Brands, Inc. trades at $0.03, which is 33% above the $0.02 our fair value estimate puts on the business. On that measure it screens as expensive, which is not the same as saying it will fall.
Our moat model scores it 16 out of 100, which is little in the way of a moat. A moat is a structural reason competitors cannot take the profits away, and it matters more to a long holding period than any single quarter's numbers do.
About Luvu Brands, Inc.
Luvu Brands, Inc. designs, manufactures, and markets various consumer lifestyle products in North America. It operates through Direct to Consumer and Wholesale segments. The company offers sensuality and intimacy products, transformable chaises, and specially designed pillows and props for enhancing sexual performance under the Liberator brand; and products related to yoga exercises, sleep comfort, and inclined bed therapy, including top-of-bed support cushions and props under the Avana brand. It also provides a range of casual fashion daybeds, sofas, headboard panels, outdoor soft seating, and beanbags made from virgin and re-purposed polyurethane foam under the Jaxx brand; and private label Jaxx products under the Foamlabs brand. In addition, the company offers contract manufacturing services for hospitality, school, furniture mass market, and other markets; and fulfillment services, as well as imports pleasure objects for sale. The company markets its products through various websites comprising liberator.com, jaxxliving.com, and avanacomfort.com; online mass merchants; retail stores and specialty boutiques; mail order catalogers; mass marketers; interior designers; schools and daycare centers; retail furniture stores; e-merchants; and wholesale and medical distributors, adult and female-friendly retailers, and modern furniture and specialty e-tailers across various channels of adult, mass market, drug, and specialty accounts. The company was formerly known as Liberator, Inc. and changed its name to Luvu Brands, Inc. in November 2015. Luvu Brands, Inc. was founded in 2000 and is headquartered in Atlanta, Georgia.
Company profile, industry and headcount are as reported by our data provider and can lag a company's own filings by a reporting period. The annual report is the authority.
LUVU peers
The largest companies in the same industry (Furnishings, Fixtures & Appliances), then in the same sector.
- MGCLY Midea Group Co Ltd.
- SGI Somnigroup International Inc.
- NCLTY Nitori Holdings Co., Ltd.
- ALH Alliance Laundry Holdings Inc.
- BRG.AX Breville Group Limited
- LZB La-Z-Boy Incorporated
- LEG Leggett & Platt, Incorporated
- MLKN MillerKnoll, Inc.
Every consumer company we cover is on the Consumer hub.
Common questions
Is Luvu Brands, Inc. (LUVU) undervalued?
Against our fair value estimate of $0.02, LUVU at $0.03 is 33% above fair value. That is one model's answer, not a recommendation. It is built from normalized earning power with growth capped deliberately low, which understates companies whose value is mostly future growth.
Where does SteadyShares get its LUVU data?
Fundamentals for LUVU come from company filings and exchange data, as listed on OQB; institutional ownership comes from SEC 13F filings. The share price shown was last refreshed on 1 Oct 2026, 10:11 UTC and is delayed. Our data quality score for this company is 83/100, which is the share of the inputs behind our scores that were actually available rather than assumed. Metrics we do not hold are left out of the page rather than estimated.
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Data from company filings, exchange quotes and SEC EDGAR 13F disclosures. Quotes are delayed. Metrics we do not have are left out rather than estimated. Educational information, not financial advice.