Consumer stocks, ranked
15 consumer companies carry a curated rating, out of 263 we list in the sector. The table ranks them by our overall rating; the gap between price and DCF fair value is the argument, and the moat score is how defensible the business behind it is.
Data as of Jul 20, 2026, free, no account.
| Company | Price | DCF upside | Moat | Yield | Rating |
|---|---|---|---|---|---|
COST Costco Wholesale | $900.00 | -6% | 80 | 0.5% | 70 |
HD Home Depot | $410.00 | +5% | 78 | 2.4% | 69 |
ULVR.L Unilever | £46.00 | +9% | 83 | 3.2% | 69 |
AMZN Amazon.com Inc. | $186.40 | +6% | 80 | 0 | 68 |
MCD McDonald's Corp. | $300.00 | +3% | 81 | 2.3% | 68 |
KO Coca-Cola Co. | $63.20 | +8% | 81 | 3.1% | 67 |
SHP.JO Shoprite Holdings | R296.00 | +8% | 74 | 2.3% | 67 |
PG Procter & Gamble | $167.80 | +6% | 79 | 2.4% | 66 |
PEP PepsiCo Inc. | $145.00 | +10% | 79 | 3.5% | 66 |
DGE.L Diageo | £24.10 | +16% | 80 | 3.4% | 66 |
BATS.L British American Tobacco | £31.20 | +22% | 72 | 8.0% | 66 |
WMT Walmart Inc. | $95.00 | +0% | 79 | 1.0% | 65 |
NKE Nike Inc. | $75.00 | +20% | 77 | 2.0% | 62 |
TSLA Tesla Inc. | $248.50 | -24% | 68 | 0 | 52 |
RIVN Rivian Automotive | $13.10 | -54% | 41 | 0 | 28 |
The top three, argued properly
Every clause below is computed from the table above, and every reason comes with its risk in the same breath. No name gets a case without a counter case.
Rated 70 overall, on a moat score of 80 and 30% return on equity on modest leverage. The rating blends valuation, quality and stability, so read the parts before you trust the total.
The shares trade 6% above our fair value estimate, so the quality is not in question but the price already pays for it.
Rated 69 overall, on a moat score of 78, a price 5% below our DCF fair value and a 2.4% dividend yield. The rating blends valuation, quality and stability, so read the parts before you trust the total.
Debt to equity of 10.0 means part of these returns is borrowed. Leverage flatters the good years and punishes the bad ones.
Rated 69 overall, on a moat score of 83, a price 9% below our DCF fair value, a 3.2% dividend yield and 30% return on equity on modest leverage. The rating blends valuation, quality and stability, so read the parts before you trust the total.
A fair value model is an argument, not a measurement. Most of its output sits in assumptions about the future that nobody can verify today.
Run your own numbers
A table is a starting point. These free calculators let you test what the numbers above mean for an actual position.
Other sectors
Educational information, not financial advice, and not a recommendation to buy anything. Ratings, moat scores and fair values are model outputs with real limitations, spelled out in the disclaimer and the methodology.