Priority Technology Holdings, Inc. (PRTH)
Technology · NCM
Price as at 30 Sept 2026, 23:47 UTC. Quotes are delayed.
Fundamentals
Valuation and ratings
Priority Technology Holdings, Inc. trades at $7.80, which is 83% below the $14.30 our fair value estimate puts on the business. On that measure alone it screens as undervalued, though a valuation model is an argument rather than a measurement, and the market is frequently right about why something is cheap.
Our moat model scores it 32 out of 100, which is little in the way of a moat. A moat is a structural reason competitors cannot take the profits away, and it matters more to a long holding period than any single quarter's numbers do.
It changes hands at 9.3 times earnings. Be careful reading that in isolation: for a cyclical business a low P/E arrives at the top of the cycle, when profits are peaking and about to fall, which is exactly when the shares look cheapest and are not.
PRTH earnings and analyst estimates
Recommendation mix, 5 published ratings
Estimates are the published analyst consensus and move often. An earnings date is scheduled, not certain, and a share tends to reprice most violently on the day itself.
About Priority Technology Holdings, Inc.
Priority Technology Holdings, Inc. operates as a payment technology company in the United States. The company operates through three segments: Merchant Solutions, Payables, and Treasury Solutions. The company offers merchant solutions, such as full-service acquiring and payment-enabled solutions for B2C transactions, leveraging proprietary software platform, distributed through independent sales organizations, direct sales, and vertically focused independent software vendors channels. It also offers MX product suite, which includes MX Connect and MX Merchant products, which provides flexible and customizable set of business applications that helps to manage critical business work functions and revenue performance using core payment processing. In addition, the company offers CPX, a platform that offers accounts payable automation solutions, including virtual card, purchase card, ACH +, dynamic discounting, or check. Further, it provides accounts payable automation solutions to corporations, software partners and financial institutions, including Citibank, Visa, and Mastercard. Additionally, the company offers embedded finance and BaaS solutions to customers to modernize legacy platforms and accelerate software partners' strategies to monetize payments. It serves SMB and enterprises, as well as distribution partners, including retail and wholesale independent sales organizations, financial institutions, and independent software vendors and value-added resellers. The company was formerly known as Priority Holdings, LLC and changed its name to Priority Technology Holdings, Inc. in July 2018. Priority Technology Holdings, Inc. was founded in 2005 and is headquartered in Alpharetta, Georgia.
Company profile, industry and headcount are as reported by our data provider and can lag a company's own filings by a reporting period. The annual report is the authority.
PRTH passes 3 of our 30 screens today
Each screen prints the exact criteria it used, and the circumstances in which it is wrong.
Super investor ownership
4 of the funds we track reported a position in their latest SEC 13F filing. Largest first:
- Cliff Asness, AQR CAPITAL MANAGEMENT LLC$3.12M · 0.0% of book
- Two Sigma, TWO SIGMA INVESTMENTS, LP$400.4K · 0.0% of book
- Israel Englander, MILLENNIUM MANAGEMENT LLC$162.9K · 0.0% of book
- Ken Griffin, CITADEL ADVISORS LLC$130.9K · 0.0% of book
A word of warning on reading these figures: a 13F reports the market value of a holding, so a fund that traded nothing at all still appears to have sold when the price fell. We found 102 companies where the standard reading gives the opposite answer. Only the share count is honest.
PRTH peers
The largest companies in the same industry (Software - Infrastructure), then in the same sector.
- MSFT Microsoft Corporation
- PLTR Palantir Technologies Inc.
- ORCL Oracle Corporation
- BSQKZ Block, Inc.
- CPAY Corpay, Inc.
- IOT Samsara Inc.
- TOST Toast, Inc.
- KSPI Joint Stock Company Kaspi.kz
Every technology company we cover is on the Technology hub.
Common questions
Is Priority Technology Holdings, Inc. (PRTH) undervalued?
Against our fair value estimate of $14.30, PRTH at $7.80 is 83% below fair value. That is one model's answer, not a recommendation. It is built from normalized earning power with growth capped deliberately low, which understates companies whose value is mostly future growth.
Which funds own PRTH?
4 of the institutions we track reported a position in PRTH in their most recent SEC 13F filing. A 13F is filed up to 45 days after quarter end, so it tells you what a fund held then, not what it holds now.
What is PRTH's P/E ratio?
PRTH trades at 9.3 times earnings. A low P/E is not automatically cheap: on a cyclical company it is usually a warning that earnings are at a peak.
Where does SteadyShares get its PRTH data?
Fundamentals for PRTH come from company filings and exchange data, as listed on NCM; institutional ownership comes from SEC 13F filings. The share price shown was last refreshed on 30 Sept 2026, 23:47 UTC and is delayed. Our data quality score for this company is 75/100, which is the share of the inputs behind our scores that were actually available rather than assumed. Metrics we do not hold are left out of the page rather than estimated.
The full research page for PRTH, with financial statements, ownership detail, peer comparison and alerts, is free inside the app.
Data from company filings, exchange quotes and SEC EDGAR 13F disclosures. Quotes are delayed. Metrics we do not have are left out rather than estimated. Educational information, not financial advice.