SMG SWISS MARKETPLACE GROUP AG (SMGSY)

Communications · PNK

$6.950.00% today

Price as at 1 Oct 2026, 01:36 UTC. Quotes are delayed.

Fundamentals

P/E ratio39.6
Revenue growth (YoY)+11.6%
Profit margin18.9%
Return on equity7.5%
52-week range$5.79 to $8.15

Valuation and ratings

Fair value estimate$2.69
Upside to fair value-61.3%
Moat score60/100
Overall rating32/100, low quality

Fair value: $2.69 (-61.3%), see how we got there

SMG SWISS MARKETPLACE GROUP AG trades at $6.95, which is 61% above the $2.69 our fair value estimate puts on the business. On that measure it screens as expensive, which is not the same as saying it will fall.

Our moat model scores it 60 out of 100, which is a moat, but not a deep one. A moat is a structural reason competitors cannot take the profits away, and it matters more to a long holding period than any single quarter's numbers do.

It changes hands at 39.6 times earnings. Be careful reading that in isolation: for a cyclical business a low P/E arrives at the top of the cycle, when profits are peaking and about to fall, which is exactly when the shares look cheapest and are not.

SMGSY dividend history

No individual payments are on record for this listing, so the current facts above are all we can honestly show.

About SMG SWISS MARKETPLACE GROUP AG

SMG Swiss Marketplace Group Holding AG operates as an online marketplace and digital company in Switzerland. It operates through three segments: Real Estate, Automotive, and General Marketplaces. The Real Estate segment provides digital platforms and services for renting, selling, and managing property. The Automotive segment operates digital marketplaces for new and used vehicles and motorbikes. The General Marketplaces segment operates digital marketplaces that facilitate transactions between buyers and sellers across a range of new and used goods and services. The company also offers platforms that allow users to compare and take out insurance for vehicles, household contents and healthcare, and consumer loans; and online advertising services for SME, agency, automotive, real estate, and companies. SMG Swiss Marketplace Group Holding AG was founded in 2021 and is headquartered in Zurich, Switzerland.

Industry: Internet Content & InformationEmployees: 859HQ: Switzerland

Company profile, industry and headcount are as reported by our data provider and can lag a company's own filings by a reporting period. The annual report is the authority.

SMGSY peers

The largest companies in the same industry (Internet Content & Information), then in the same sector.

Every communications company we cover is on the Communications hub.

Common questions

Is SMG SWISS MARKETPLACE GROUP AG (SMGSY) undervalued?

Against our fair value estimate of $2.69, SMGSY at $6.95 is 61% above fair value. That is one model's answer, not a recommendation. It is built from normalized earning power with growth capped deliberately low, which understates companies whose value is mostly future growth.

What is SMGSY's P/E ratio?

SMGSY trades at 39.6 times earnings. A low P/E is not automatically cheap: on a cyclical company it is usually a warning that earnings are at a peak.

Where does SteadyShares get its SMGSY data?

Fundamentals for SMGSY come from company filings and exchange data, as listed on PNK; institutional ownership comes from SEC 13F filings. The share price shown was last refreshed on 1 Oct 2026, 01:36 UTC and is delayed. Our data quality score for this company is 92/100, which is the share of the inputs behind our scores that were actually available rather than assumed. Metrics we do not hold are left out of the page rather than estimated.

The full research page for SMGSY, with financial statements, ownership detail, peer comparison and alerts, is free inside the app.

Data from company filings, exchange quotes and SEC EDGAR 13F disclosures. Quotes are delayed. Metrics we do not have are left out rather than estimated. Educational information, not financial advice.