Autotrader Group plc (ATDRF)
Communications · PNK
Price as at 1 Oct 2026, 02:38 UTC. Quotes are delayed.
Fundamentals
Valuation and ratings
Autotrader Group plc trades at $5.96, which is 22% below the $7.27 our fair value estimate puts on the business. On that measure alone it screens as undervalued, though a valuation model is an argument rather than a measurement, and the market is frequently right about why something is cheap.
Our moat model scores it 82 out of 100, which is a wide moat. A moat is a structural reason competitors cannot take the profits away, and it matters more to a long holding period than any single quarter's numbers do.
It changes hands at 14.5 times earnings. Be careful reading that in isolation: for a cyclical business a low P/E arrives at the top of the cycle, when profits are peaking and about to fall, which is exactly when the shares look cheapest and are not.
ATDRF dividend history
Dividends per share by year
| Year | Total per share | Payments |
|---|---|---|
| 2026 (year to date) | $0.154 | 2 |
| 2025 | $0.141 | 2 |
| 2024 | $0.127 | 2 |
| 2023 | $0.111 | 2 |
| 2022 | $0.109 | 2 |
| 2021 | $0.066 | 1 |
| 2020 | $0.032 | 1 |
| 2019 | $0.089 | 2 |
| 2018 | $0.078 | 2 |
| 2017 | $0.069 | 2 |
| 2016 | $0.021 | 2 |
Split-adjusted amounts in the listing currency, grouped by the calendar year of the ex-dividend date, from the filed record. Growth and streak figures compare complete years only.
About Autotrader Group plc
Autotrader Group plc operates an automotive platform in the United Kingdom. The company operates through Autotrader and Autorama segments. It provides vehicle advertisement on its websites for private sellers, as well as insurance and loan finance products to consumers; and display advertising on its websites for manufacturers and their advertising agencies. The company also sells new vehicles and accessories; and facilitates the lease of new vehicles. It offers its products to retailers, home traders, and logistics customers. The company was formerly known as Auto Trader Group plc and changed its name to Autotrader Group plc in January 2026. The company was founded in 1977 and is headquartered in Manchester, the United Kingdom.
Company profile, industry and headcount are as reported by our data provider and can lag a company's own filings by a reporting period. The annual report is the authority.
ATDRF passes 6 of our 30 screens today
Each screen prints the exact criteria it used, and the circumstances in which it is wrong.
ATDRF peers
The largest companies in the same industry (Internet Content & Information), then in the same sector.
- GOOGL Alphabet Inc.
- META Meta Platforms, Inc.
- NBIS Nebius Group N.V.
- RDDT Reddit, Inc.
- BAIDF Baidu, Inc.
- ZG Zillow Group, Inc.
- RMVEY Rightmove Plc
- PPLI People Incorporated
Every communications company we cover is on the Communications hub.
Common questions
Is Autotrader Group plc (ATDRF) undervalued?
Against our fair value estimate of $7.27, ATDRF at $5.96 is 22% below fair value. That is one model's answer, not a recommendation. It is built from normalized earning power with growth capped deliberately low, which understates companies whose value is mostly future growth.
What is ATDRF's P/E ratio?
ATDRF trades at 14.5 times earnings. A low P/E is not automatically cheap: on a cyclical company it is usually a warning that earnings are at a peak.
Does Autotrader Group plc (ATDRF) pay a dividend?
Yes. Autotrader Group plc yields 2.40% at the current share price. It has paid $0.154 per share over the trailing twelve months. It has paid a dividend in each of the last 10 complete calendar years. A dividend is declared by the board and can be cut at any time; a yield is a fact about the current price, not a promise.
Where does SteadyShares get its ATDRF data?
Fundamentals for ATDRF come from company filings and exchange data, as listed on PNK; institutional ownership comes from SEC 13F filings. The share price shown was last refreshed on 1 Oct 2026, 02:38 UTC and is delayed. Our data quality score for this company is 100/100, which is the share of the inputs behind our scores that were actually available rather than assumed. Metrics we do not hold are left out of the page rather than estimated.
The full research page for ATDRF, with financial statements, ownership detail, peer comparison and alerts, is free inside the app.
Data from company filings, exchange quotes and SEC EDGAR 13F disclosures. Quotes are delayed. Metrics we do not have are left out rather than estimated. Educational information, not financial advice.