Under Armour, Inc. (UAA)
Consumer · NYQ
Price as at 1 Oct 2026, 20:26 UTC. Quotes are delayed.
Fundamentals
Valuation and ratings
Under Armour, Inc. trades at $4.64, which is 28% above the $3.32 our fair value estimate puts on the business. On that measure it screens as expensive, which is not the same as saying it will fall.
Our moat model scores it 28 out of 100, which is little in the way of a moat. A moat is a structural reason competitors cannot take the profits away, and it matters more to a long holding period than any single quarter's numbers do.
UAA earnings and analyst estimates
Recommendation mix, 26 published ratings
Estimates are the published analyst consensus and move often. An earnings date is scheduled, not certain, and a share tends to reprice most violently on the day itself.
About Under Armour, Inc.
Under Armour, Inc., together with its subsidiaries, engages designs, developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications, as well as for casual use. In addition, the company provides accessories, which include gloves, bags, headwear, and socks. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through its own brand and factory house retail stores and e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland.
Company profile, industry and headcount are as reported by our data provider and can lag a company's own filings by a reporting period. The annual report is the authority.
Super investor ownership
9 of the funds we track reported a position in their latest SEC 13F filing. Largest first:
- Prem Watsa, FAIRFAX FINANCIAL HOLDINGS LTD/ CAN$289.83M · 11.0% of book
- D. E. Shaw, D. E. Shaw & Co., Inc.$48.45M · 0.0% of book
- Cliff Asness, AQR CAPITAL MANAGEMENT LLC$16.06M · 0.0% of book
- Israel Englander, MILLENNIUM MANAGEMENT LLC$12.61M · 0.0% of book
- Two Sigma, TWO SIGMA INVESTMENTS, LP$11.10M · 0.0% of book
A word of warning on reading these figures: a 13F reports the market value of a holding, so a fund that traded nothing at all still appears to have sold when the price fell. We found 102 companies where the standard reading gives the opposite answer. Only the share count is honest.
Politician trades in UAA
Trades in UAA disclosed by members of Congress and executive-branch officials, latest first:
- Dean Phillips · HouseBuy · $1,001 - $15,000 · traded 10 Aug 2020 · disclosed 11 Sept 2020
- Brenda Lulenar Lawrence · HouseBuy · $1,001 - $15,000 · traded 14 May 2019 · disclosed 21 Aug 2019
A disclosure reports a value band, not an amount, and is due up to 45 days after the trade; some arrive later. Every filer we track, each with their own page, is on the Congress trading tracker.
UAA peers
The largest companies in the same industry (Apparel Manufacturing), then in the same sector.
- GIL Gildan Activewear Inc.
- COLM Columbia Sportswear Company
- OXM Oxford Industries, Inc.
- LAKE Lakeland Industries, Inc.
- XELB Xcel Brands, Inc.
- SKFG Stark Focus Group, Inc.
- PMNT Perfect Moment Ltd. Common Stock
- AMZN Amazon.com, Inc.
Every consumer company we cover is on the Consumer hub.
Common questions
Is Under Armour, Inc. (UAA) undervalued?
Against our fair value estimate of $3.32, UAA at $4.64 is 28% above fair value. That is one model's answer, not a recommendation. It is built from normalized earning power with growth capped deliberately low, which understates companies whose value is mostly future growth.
Which funds own UAA?
9 of the institutions we track reported a position in UAA in their most recent SEC 13F filing. A 13F is filed up to 45 days after quarter end, so it tells you what a fund held then, not what it holds now.
Where does SteadyShares get its UAA data?
Fundamentals for UAA come from company filings and exchange data, as listed on NYQ; institutional ownership comes from SEC 13F filings. The share price shown was last refreshed on 1 Oct 2026, 20:26 UTC and is delayed. Our data quality score for this company is 83/100, which is the share of the inputs behind our scores that were actually available rather than assumed. Metrics we do not hold are left out of the page rather than estimated.
The full research page for UAA, with financial statements, ownership detail, peer comparison and alerts, is free inside the app.
Data from company filings, exchange quotes and SEC EDGAR 13F disclosures. Quotes are delayed. Metrics we do not have are left out rather than estimated. Educational information, not financial advice.