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BehaviourIntermediate· 6 min read

Confirmation bias, and how to argue with yourself

The one thing to remember

The moment you buy, you acquire an interest in being right. That interest is now competing with your interest in making money.

The question

Build a habit that makes disconfirming evidence easier to see, not harder.

Figure

How Confirmation bias works, in one picture

1Ownership changes what you notice2The internet will happily supply agreement3Write the bear case yourself, before you buy4Then go and find the smartest person who disagrees

The same argument as the text, as a chain. Each step is what makes the next one possible.

Figure

The divergence that precedes most disasters

Y1Y2Y3Y4Y5Reported profitOperating cash

Reported profit climbing while the cash it supposedly generated goes nowhere. Either customers are not paying, or the sales were never really made.

  1. 1

    Ownership changes what you notice

    Before you buy, bad news about a company is interesting. After you buy, the same news is 'noise', 'already priced in', or 'a buying opportunity'. Nothing about the news changed. You did.

  2. 2

    The internet will happily supply agreement

    For any position, there is a forum, a newsletter and a chart that agrees with you. Finding them is not research, it is comfort. Research is the deliberate search for the argument that would ruin your day.

    If you cannot state the bear case better than the bears can, you do not understand your own position.

  3. 3

    Write the bear case yourself, before you buy

    Not a token paragraph. The strongest version, argued as if you were being paid to short it. If you cannot construct it, you are not ready to own the thing.

  4. 4

    Then go and find the smartest person who disagrees

    A short seller's report on a company you own is the highest-value document you will read all year, precisely because you do not want to read it.

Try it
The recovery curveInteractive
You lost
-50%
Gain needed just to get back
+100%
Losses and gains are not mirror images. Past about 50% the curve turns near vertical, which is the whole argument for never risking ruin.
You have got it when

You can argue the bear case on your largest holding, convincingly, out loud.

Read next

The bottom line

The moment you buy, you acquire an interest in being right. That interest is now competing with your interest in making money.

Run the screen yourself

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