Saga Communications, Inc. (SGA)

Communications · NGM

$8.12-1.52% today

Price as at 1 Oct 2026, 15:16 UTC. Quotes are delayed.

Fundamentals

Market cap$54.64M
Dividend yield11.76%
Revenue growth (YoY)-5.6%
Profit margin-8.2%
Return on equity-5.6%
52-week range$8.12 to $13.19

Valuation and ratings

Fair value estimate$18.86
Upside to fair value+132.4%
Analyst target (mean)$14.00
Analyst range$14.00 to $14.00
Analysts with price targets1
Consensus viewnone
Moat score12/100
Overall rating44/100, low quality

Fair value: $18.86 (+132.4%), see how we got there

Saga Communications, Inc. trades at $8.12, which is 132% below the $18.86 our fair value estimate puts on the business. On that measure alone it screens as undervalued, though a valuation model is an argument rather than a measurement, and the market is frequently right about why something is cheap.

Our moat model scores it 12 out of 100, which is little in the way of a moat. A moat is a structural reason competitors cannot take the profits away, and it matters more to a long holding period than any single quarter's numbers do.

SGA dividend history

Dividend yield11.76%
Paid, trailing 12 months$1.00 per share
Most recent payment$0.250, ex 23 Sept 2026
5-year growth (p.a.)+25.6%
Consecutive years paid14

Dividends per share by year

YearTotal per sharePayments
2026 (year to date)$0.7503
2025$1.004
2024$1.605
2023$3.005
2022$4.864
2021$0.9803
2020$0.3201
2019$1.204
2018$1.454
2017$2.004
2016$1.304

Split-adjusted amounts in the listing currency, grouped by the calendar year of the ex-dividend date, from the filed record. Growth and streak figures compare complete years only.

SGA earnings and analyst estimates

EPS estimate, next year-$0.36
Expected EPS growth+30.8%
Expected revenue growth+1.0%

Recommendation mix, 1 published rating

0 buy1 hold0 sell

Estimates are the published analyst consensus and move often. An earnings date is scheduled, not certain, and a share tends to reprice most violently on the day itself.

About Saga Communications, Inc.

Saga Communications, Inc., a media company, acquires, develops, and operates broadcast properties in the United States. It owns and operates FM and AM radio stations, as well as metro signals. The company's radio stations employ various programming formats, including classic hits, country, classic country, hot/soft/urban adult contemporary, oldies, classic rock, rock, and news/talk. In addition, it engages in broadcast advertising; digital advertising across multiple platforms, such as targeted display advertising, search engine management, search engine optimization, online promotions, advertising on its online news sites and websites and digital audio streams, mobile messaging, email marketing, and other e-commerce; and concerts, promotional events, tower rental, and other miscellaneous activities. Saga Communications, Inc. was incorporated in 1986 and is headquartered in Grosse Pointe Farms, Michigan.

Industry: BroadcastingEmployees: 580HQ: United States

Company profile, industry and headcount are as reported by our data provider and can lag a company's own filings by a reporting period. The annual report is the authority.

SGA passes 2 of our 30 screens today

Each screen prints the exact criteria it used, and the circumstances in which it is wrong.

Super investor ownership

1 of the funds we track reported a position in their latest SEC 13F filing. Largest first:

A word of warning on reading these figures: a 13F reports the market value of a holding, so a fund that traded nothing at all still appears to have sold when the price fell. We found 102 companies where the standard reading gives the opposite answer. Only the share count is honest.

SGA peers

The largest companies in the same industry (Broadcasting), then in the same sector.

Every communications company we cover is on the Communications hub.

Common questions

Is Saga Communications, Inc. (SGA) undervalued?

Against our fair value estimate of $18.86, SGA at $8.12 is 132% below fair value. That is one model's answer, not a recommendation. It is built from normalized earning power with growth capped deliberately low, which understates companies whose value is mostly future growth.

Which funds own SGA?

1 of the institutions we track reported a position in SGA in their most recent SEC 13F filing. A 13F is filed up to 45 days after quarter end, so it tells you what a fund held then, not what it holds now.

Does Saga Communications, Inc. (SGA) pay a dividend?

Yes. Saga Communications, Inc. yields 11.76% at the current share price. It has paid $1.00 per share over the trailing twelve months. It has paid a dividend in each of the last 14 complete calendar years. A dividend is declared by the board and can be cut at any time; a yield is a fact about the current price, not a promise.

Where does SteadyShares get its SGA data?

Fundamentals for SGA come from company filings and exchange data, as listed on NGM; institutional ownership comes from SEC 13F filings. The share price shown was last refreshed on 1 Oct 2026, 15:16 UTC and is delayed. Our data quality score for this company is 88/100, which is the share of the inputs behind our scores that were actually available rather than assumed. Metrics we do not hold are left out of the page rather than estimated.

The full research page for SGA, with financial statements, ownership detail, peer comparison and alerts, is free inside the app.

Data from company filings, exchange quotes and SEC EDGAR 13F disclosures. Quotes are delayed. Metrics we do not have are left out rather than estimated. Educational information, not financial advice.