AsiaStrategy (SORA)
Consumer · NCM
Price as at 1 Oct 2026, 01:44 UTC. Quotes are delayed.
Fundamentals
Valuation and ratings
AsiaStrategy trades at $2.30, which is 100% below the $4.60 our fair value estimate puts on the business. On that measure alone it screens as undervalued, though a valuation model is an argument rather than a measurement, and the market is frequently right about why something is cheap.
Our moat model scores it 48 out of 100, which is a moat, but not a deep one. A moat is a structural reason competitors cannot take the profits away, and it matters more to a long holding period than any single quarter's numbers do.
It changes hands at 4.4 times earnings. Be careful reading that in isolation: for a cyclical business a low P/E arrives at the top of the cycle, when profits are peaking and about to fall, which is exactly when the shares look cheapest and are not.
About AsiaStrategy
AsiaStrategy, together with its subsidiaries, engages in trading, distribution, and retail of luxury watches in Hong Kong. The company sells its products under the Omega, Cartier, Rolex, Longines, Audermars Piguet, Patek Philippe, Blancpain, Casio, Breguet, and Hublot brand names. It serves business-to-business (B2B) customers including distributors, independent watch dealers, and retail sellers. The company was formerly known as Top Win International Limited and changed its name to AsiaStrategy in August 2025. The company was founded in 2001 and is based in Wan Chai, Hong Kong. AsiaStrategy is a subsidiary of Pride River Limited.
Company profile, industry and headcount are as reported by our data provider and can lag a company's own filings by a reporting period. The annual report is the authority.
SORA passes 3 of our 30 screens today
Each screen prints the exact criteria it used, and the circumstances in which it is wrong.
SORA peers
The largest companies in the same industry (Luxury Goods), then in the same sector.
- PNDRY Pandora A/S
- SIG Signet Jewelers Limited
- REAL The RealReal, Inc.
- LUXE LuxExperience B.V.
- MOV Movado Group, Inc.
- ELA Envela Corporation
- LANV Lanvin Group Holdings Limited
- AMZN Amazon.com, Inc.
Every consumer company we cover is on the Consumer hub.
Common questions
Is AsiaStrategy (SORA) undervalued?
Against our fair value estimate of $4.60, SORA at $2.30 is 100% below fair value. That is one model's answer, not a recommendation. It is built from normalized earning power with growth capped deliberately low, which understates companies whose value is mostly future growth.
What is SORA's P/E ratio?
SORA trades at 4.4 times earnings. A low P/E is not automatically cheap: on a cyclical company it is usually a warning that earnings are at a peak.
Where does SteadyShares get its SORA data?
Fundamentals for SORA come from company filings and exchange data, as listed on NCM; institutional ownership comes from SEC 13F filings. The share price shown was last refreshed on 1 Oct 2026, 01:44 UTC and is delayed. Our data quality score for this company is 92/100, which is the share of the inputs behind our scores that were actually available rather than assumed. Metrics we do not hold are left out of the page rather than estimated.
The full research page for SORA, with financial statements, ownership detail, peer comparison and alerts, is free inside the app.
Data from company filings, exchange quotes and SEC EDGAR 13F disclosures. Quotes are delayed. Metrics we do not have are left out rather than estimated. Educational information, not financial advice.