VPR Brands, LP (VPRB)
Consumer · OQB
Price as at 1 Oct 2026, 03:41 UTC. Quotes are delayed.
Fundamentals
Valuation and ratings
VPR Brands, LP trades at $0.07, which is 29% below the $0.09 our fair value estimate puts on the business. On that measure alone it screens as undervalued, though a valuation model is an argument rather than a measurement, and the market is frequently right about why something is cheap.
Our moat model scores it 60 out of 100, which is a moat, but not a deep one. A moat is a structural reason competitors cannot take the profits away, and it matters more to a long holding period than any single quarter's numbers do.
It changes hands at 12.0 times earnings. Be careful reading that in isolation: for a cyclical business a low P/E arrives at the top of the cycle, when profits are peaking and about to fall, which is exactly when the shares look cheapest and are not.
About VPR Brands, LP
VPR Brands, LP operates in the electronic cigarette, electronic cigar, personal vaporizer, and pocket lighter industry in the United States and internationally. The company designs, markets, and distributes a line of pocket lighters under the DISSIM brand; vaporizers for essential oils, concentrates, and dry herbs under the HoneyStick brand; hemp derived cannabidiol products under the Goldline brand; and electronic cigarettes and vaporizers under the GRANDFADDA brand. It also licenses its intellectual property; and develops private label manufacturing programs. The company sells its products directly to retailers, as well as through independent and online distributors, wholesalers, Internet/e-commerce sales, and dispensaries. Soleil Capital Management LLC serves as the general partner for VPR Brands, LP. The company was formerly known as Soleil Capital L.P. and changed its name to VPR Brands, LP in September 2015. VPR Brands, LP was founded in 2003 and is based in Sunrise, Florida.
Company profile, industry and headcount are as reported by our data provider and can lag a company's own filings by a reporting period. The annual report is the authority.
VPRB passes 3 of our 30 screens today
Each screen prints the exact criteria it used, and the circumstances in which it is wrong.
VPRB peers
The largest companies in the same industry (Tobacco), then in the same sector.
- BTAFF British American Tobacco p.l.c.
- UVV Universal Corporation
- AIIR AIR Global PLC
- HCMC Healthier Choices Management Corp.
- RYM RYTHM, Inc.
- LIFD LFTD Partners Inc.
- XXII 22nd Century Group, Inc.
- AMZN Amazon.com, Inc.
Every consumer company we cover is on the Consumer hub.
Common questions
Is VPR Brands, LP (VPRB) undervalued?
Against our fair value estimate of $0.09, VPRB at $0.07 is 29% below fair value. That is one model's answer, not a recommendation. It is built from normalized earning power with growth capped deliberately low, which understates companies whose value is mostly future growth.
What is VPRB's P/E ratio?
VPRB trades at 12.0 times earnings. A low P/E is not automatically cheap: on a cyclical company it is usually a warning that earnings are at a peak.
Where does SteadyShares get its VPRB data?
Fundamentals for VPRB come from company filings and exchange data, as listed on OQB; institutional ownership comes from SEC 13F filings. The share price shown was last refreshed on 1 Oct 2026, 03:41 UTC and is delayed. Our data quality score for this company is 92/100, which is the share of the inputs behind our scores that were actually available rather than assumed. Metrics we do not hold are left out of the page rather than estimated.
The full research page for VPRB, with financial statements, ownership detail, peer comparison and alerts, is free inside the app.
Data from company filings, exchange quotes and SEC EDGAR 13F disclosures. Quotes are delayed. Metrics we do not have are left out rather than estimated. Educational information, not financial advice.