Ulta Beauty (ULTA)
Consumer · NASDAQ · US
Price as at 1 Oct 2026, 03:16 UTC. Quotes are delayed.
Fundamentals
Valuation and ratings
Ulta Beauty trades at $546.17, which is 55% below the $847.72 our fair value estimate puts on the business. On that measure alone it screens as undervalued, though a valuation model is an argument rather than a measurement, and the market is frequently right about why something is cheap.
Our moat model scores it 67 out of 100, which is a moat, but not a deep one. A moat is a structural reason competitors cannot take the profits away, and it matters more to a long holding period than any single quarter's numbers do.
It changes hands at 17.6 times earnings. Be careful reading that in isolation: for a cyclical business a low P/E arrives at the top of the cycle, when profits are peaking and about to fall, which is exactly when the shares look cheapest and are not.
ULTA dividend history
Dividends per share by year
| Year | Total per share | Payments |
|---|---|---|
| 2012 | $1.00 | 1 |
Split-adjusted amounts in the listing currency, grouped by the calendar year of the ex-dividend date, from the filed record. Growth and streak figures compare complete years only.
ULTA earnings and analyst estimates
Recommendation mix, 27 published ratings
Estimates are the published analyst consensus and move often. An earnings date is scheduled, not certain, and a share tends to reprice most violently on the day itself.
About Ulta Beauty
Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. It also provides wellness products. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois.
Company profile, industry and headcount are as reported by our data provider and can lag a company's own filings by a reporting period. The annual report is the authority.
ULTA passes 4 of our 30 screens today
Each screen prints the exact criteria it used, and the circumstances in which it is wrong.
Super investor ownership
15 of the funds we track reported a position in their latest SEC 13F filing. Largest first:
- Lewis Sanders, Sanders Capital, LLC$1.11B · 1.1% of book
- Cliff Asness, AQR CAPITAL MANAGEMENT LLC$163.39M · 0.1% of book
- Renaissance Technologies, RENAISSANCE TECHNOLOGIES LLC$80.18M · 0.1% of book
- Ken Griffin, CITADEL ADVISORS LLC$65.46M · 0.0% of book
- Joel Greenblatt, Gotham Asset Management, LLC$58.72M · 0.1% of book
A word of warning on reading these figures: a 13F reports the market value of a holding, so a fund that traded nothing at all still appears to have sold when the price fell. We found 102 companies where the standard reading gives the opposite answer. Only the share count is honest.
Politician trades in ULTA
We hold 11 disclosed trades in ULTA by members of Congress and executive-branch officials. The latest 5:
- Donald J Trump · Executive branchSell · $1,001 - $15,000 · traded 17 Jul 2026 · disclosed 22 Sept 2026
- Donald J Trump · Executive branchBuy · $1,001 - $15,000 · traded 16 Jun 2026 · disclosed 22 Aug 2026
- Donald J Trump · Executive branchSell · $1,001 - $15,000 · traded 3 Jun 2026 · disclosed 22 Aug 2026
- Donald J Trump · Executive branchSell · $1,001 - $15,000 · traded 18 May 2026 · disclosed 1 Jul 2026
- Dan Newhouse · HouseSell · $1,001 - $15,000 · traded 11 Dec 2025 · disclosed 15 Jan 2026
A disclosure reports a value band, not an amount, and is due up to 45 days after the trade; some arrive later. Every filer we track, each with their own page, is on the Congress trading tracker.
ULTA peers
The largest companies in the same industry, then in the same sector.
- AMZN Amazon.com, Inc.
- TSLA Tesla, Inc.
- WMT Walmart Inc.
- COST Costco Wholesale Corporation
- KO The Coca-Cola Company
- PG The Procter & Gamble Company
- HM-B.ST H&M
- HD The Home Depot, Inc.
Every consumer company we cover is on the Consumer hub.
Common questions
Is Ulta Beauty (ULTA) undervalued?
Against our fair value estimate of $847.72, ULTA at $546.17 is 55% below fair value. That is one model's answer, not a recommendation. It is built from normalized earning power with growth capped deliberately low, which understates companies whose value is mostly future growth.
Which funds own ULTA?
15 of the institutions we track reported a position in ULTA in their most recent SEC 13F filing. A 13F is filed up to 45 days after quarter end, so it tells you what a fund held then, not what it holds now.
What is ULTA's P/E ratio?
ULTA trades at 17.6 times earnings. A low P/E is not automatically cheap: on a cyclical company it is usually a warning that earnings are at a peak.
Where does SteadyShares get its ULTA data?
Fundamentals for ULTA come from company filings and exchange data, as listed on NASDAQ; institutional ownership comes from SEC 13F filings. The share price shown was last refreshed on 1 Oct 2026, 03:16 UTC and is delayed. Metrics we do not hold are left out of the page rather than estimated.
The full research page for ULTA, with financial statements, ownership detail, peer comparison and alerts, is free inside the app.
Data from company filings, exchange quotes and SEC EDGAR 13F disclosures. Quotes are delayed. Metrics we do not have are left out rather than estimated. Educational information, not financial advice.