Ulta Beauty (ULTA)

Consumer · NASDAQ · US

$478.86+3.27% today

Fundamentals

Market cap$20.17B
P/E ratio17.6
Revenue growth (YoY)+11.1%
Profit margin9.4%
Return on equity47.4%
52-week range$443.60 to $714.97
Next earnings2026-08-27

Valuation and ratings

DCF fair value$847.72
Upside to fair value+77.0%
Analyst target (mean)$623.58
Analyst range$450.00 to $735.00
Analysts covering24
Consensus viewbuy
Moat score67/100
Overall rating75/100, Strong Buy

Ulta Beauty trades at $478.86, which is 77% below the $847.72 our discounted cash flow model puts on the business. On that measure alone it screens as undervalued, though a DCF is an argument rather than a measurement, and the market is frequently right about why something is cheap.

Our moat model scores it 67 out of 100, which is a moat, but not a deep one. A moat is a structural reason competitors cannot take the profits away, and it matters more to a long holding period than any single quarter's numbers do.

It changes hands at 17.6 times earnings. Be careful reading that in isolation: for a cyclical business a low P/E arrives at the top of the cycle, when profits are peaking and about to fall, which is exactly when the shares look cheapest and are not.

About Ulta Beauty

Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. It also provides wellness products. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois.

Industry: Specialty RetailEmployees: 21,382HQ: United States

ULTA passes 4 of our 30 screens today

Each screen prints the exact criteria it used, and the circumstances in which it is wrong.

Common questions

Is Ulta Beauty (ULTA) undervalued?

Against our discounted cash flow estimate of $847.72, ULTA at $478.86 is 77% below fair value. That is one model's answer, not a recommendation, and most of a DCF's output sits in a terminal value nobody can forecast.

What is ULTA's P/E ratio?

ULTA trades at 17.6 times earnings. A low P/E is not automatically cheap: on a cyclical company it is usually a warning that earnings are at a peak.

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Data from company filings, exchange quotes and SEC EDGAR 13F disclosures. Quotes are delayed. Metrics we do not have are left out rather than estimated. Educational information, not financial advice.