Hasbro, Inc. (HAS)

Consumer · NMS

$88.26-1.33% today

Price as at 30 Sept 2026, 09:51 UTC. Quotes are delayed.

Fundamentals

P/E ratio15.8
Dividend yield3.15%
Revenue growth (YoY)+16.2%
Profit margin16.0%
Return on equity159.6%
52-week range$69.50 to $106.98

Valuation and ratings

Fair value estimate$184.34
Upside to fair value+108.9%
Analyst target (mean)$108.92
Analyst range$85.00 to $120.00
Analysts with price targets13
Consensus viewstrong buy
Moat score66/100
Overall rating80/100, high quality

Fair value: $184.34 (+108.9%), see how we got there

Hasbro, Inc. trades at $88.26, which is 109% below the $184.34 our fair value estimate puts on the business. On that measure alone it screens as undervalued, though a valuation model is an argument rather than a measurement, and the market is frequently right about why something is cheap.

Our moat model scores it 66 out of 100, which is a moat, but not a deep one. A moat is a structural reason competitors cannot take the profits away, and it matters more to a long holding period than any single quarter's numbers do.

It changes hands at 15.8 times earnings. Be careful reading that in isolation: for a cyclical business a low P/E arrives at the top of the cycle, when profits are peaking and about to fall, which is exactly when the shares look cheapest and are not.

HAS dividend history

Dividend yield3.15%
Paid, trailing 12 months$2.80 per share
Most recent payment$0.700, ex 19 Aug 2026
5-year growth (p.a.)+0.6%
Consecutive years paid39

Dividends per share by year

YearTotal per sharePayments
2026 (year to date)$2.103
2025$2.804
2024$2.804
2023$2.804
2022$2.784
2021$2.724
2020$2.724
2019$2.674
2018$2.464
2017$2.224
2016$1.994

Split-adjusted amounts in the listing currency, grouped by the calendar year of the ex-dividend date, from the filed record. Growth and streak figures compare complete years only.

HAS earnings and analyst estimates

Next earnings date22 Oct 2026 (in 20 days)
EPS estimate, next year$6.53
Expected EPS growth+5.5%
Expected revenue growth+6.7%

Recommendation mix, 15 published ratings

13 buy2 hold0 sell

Estimates are the published analyst consensus and move often. An earnings date is scheduled, not certain, and a share tends to reprice most violently on the day itself.

About Hasbro, Inc.

Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. In addition, the company is involved in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games; and license certain brands to other third-party digital game developers who transform Hasbro brand-based characters and other intellectual properties, into digital gaming experiences. Further, it develops and produces of Hasbro-branded entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers under the MAGIC: THE GATHERING, MONOPOLY, HASBRO GAMES, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, NERF, and PEPPA PIG, as well as LUCASFILMS' STAR WARS, BEYBLADE, Final Fantasy, The Lord of the Rings, Fallout, SPIDER-MAN, and THE AVENGERS brands. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.

Industry: LeisureEmployees: 4,520HQ: United States

Company profile, industry and headcount are as reported by our data provider and can lag a company's own filings by a reporting period. The annual report is the authority.

HAS passes 6 of our 30 screens today

Each screen prints the exact criteria it used, and the circumstances in which it is wrong.

Super investor ownership

12 of the funds we track reported a position in their latest SEC 13F filing. Largest first:

A word of warning on reading these figures: a 13F reports the market value of a holding, so a fund that traded nothing at all still appears to have sold when the price fell. We found 102 companies where the standard reading gives the opposite answer. Only the share count is honest.

Politician trades in HAS

Trades in HAS disclosed by members of Congress and executive-branch officials, latest first:

  • Donald J Trump · Executive branchSell · $1,001 - $15,000 · traded 12 Jun 2026 · disclosed 22 Aug 2026
  • Alan Armstrong · SenateBuy · $1,001 - $15,000 · traded 27 Mar 2026 · disclosed 21 Jul 2026

A disclosure reports a value band, not an amount, and is due up to 45 days after the trade; some arrive later. Every filer we track, each with their own page, is on the Congress trading tracker.

HAS peers

The largest companies in the same industry (Leisure), then in the same sector.

Every consumer company we cover is on the Consumer hub.

Common questions

Is Hasbro, Inc. (HAS) undervalued?

Against our fair value estimate of $184.34, HAS at $88.26 is 109% below fair value. That is one model's answer, not a recommendation. It is built from normalized earning power with growth capped deliberately low, which understates companies whose value is mostly future growth.

Which funds own HAS?

12 of the institutions we track reported a position in HAS in their most recent SEC 13F filing. A 13F is filed up to 45 days after quarter end, so it tells you what a fund held then, not what it holds now.

What is HAS's P/E ratio?

HAS trades at 15.8 times earnings. A low P/E is not automatically cheap: on a cyclical company it is usually a warning that earnings are at a peak.

Does Hasbro, Inc. (HAS) pay a dividend?

Yes. Hasbro, Inc. yields 3.15% at the current share price. It has paid $2.80 per share over the trailing twelve months. It has paid a dividend in each of the last 39 complete calendar years. A dividend is declared by the board and can be cut at any time; a yield is a fact about the current price, not a promise.

When does HAS report earnings next?

Hasbro, Inc. is scheduled to report on 22 Oct 2026. Companies move earnings dates, so read it as scheduled rather than certain.

Where does SteadyShares get its HAS data?

Fundamentals for HAS come from company filings and exchange data, as listed on NMS; institutional ownership comes from SEC 13F filings. The share price shown was last refreshed on 30 Sept 2026, 09:51 UTC and is delayed. Our data quality score for this company is 92/100, which is the share of the inputs behind our scores that were actually available rather than assumed. Metrics we do not hold are left out of the page rather than estimated.

The full research page for HAS, with financial statements, ownership detail, peer comparison and alerts, is free inside the app.

Data from company filings, exchange quotes and SEC EDGAR 13F disclosures. Quotes are delayed. Metrics we do not have are left out rather than estimated. Educational information, not financial advice.